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For the Love of Beef - The Good, the Bad and the Future of America's Favorite Meat (Paperback)
Loot Price: R326
Discovery Miles 3 260
You Save: R76
(19%)
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For the Love of Beef - The Good, the Bad and the Future of America's Favorite Meat (Paperback)
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List price R402
Loot Price R326
Discovery Miles 3 260
You Save R76 (19%)
Expected to ship within 9 - 15 working days
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We don't eat beef to stay alive, we eat it to feel alive. We eat
beef for the experience. We eat it for the texture, the aroma, the
atmosphere. Whether it's prepared in a backyard or a bistro, North
Americans LOVE beef. Look at it this way: the French have their
wine, the Germans have their beer--and the Americans have their
beef. From hamburgers to meatballs, briskets to ribeyes, the
average American eats almost 60 pounds of beef every year. Yet, how
well do you know the steak on your plate, the roast in your oven,
or the ground beef in your freezer? Where does it come from--Texas,
Nebraska, Uruguay, or Australia? Is it true that the meat from
thousands of cows is in just one pound of hamburger? And, if so,
how safe is it? And what about hormones and antibiotics? Scott
Lively, president of Raise American, cuts through the bull and
brings you the truth about the Big Beef industry in this essential
guide to all things beef. You'll find out what packers, grocers,
and the government know, but don't have to tell you. You'll learn
how to look at a cut of beef and know whether it's clean, green,
and healthy, or came from an old dairy cow. You'll find out what
"grass fed" really means (and what it doesn't), and how the USDA
actually measures the quality of your beef. And you'll understand
what sustainable cattle farming is, and how it can benefit your
health and the environment. For the Love of Beef has the answers to
the questions you never knew you had about your favorite meat,
written by one of the foremost authorities in the beef industry.
Whether you're a budget-minded consumer or would-be connoisseur,
you'll never look at beef the same way again.
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