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Numbers and Nerves - Information, Emotion, and Meaning in a World of Data (Paperback)
Loot Price: R591
Discovery Miles 5 910
You Save: R87
(13%)
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Numbers and Nerves - Information, Emotion, and Meaning in a World of Data (Paperback)
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List price R678
Loot Price R591
Discovery Miles 5 910
You Save R87 (13%)
Expected to ship within 12 - 17 working days
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We live in the age of Big Data, awash in a sea of ever-expanding
information-a constant deluge of facts, statistics, models, and
projections. The human mind is quickly desensitized by information
presented in the form of numbers, and yet many important social and
environmental phenomena, ranging from genocide to global climate
change, require quantitative description. The essays and interviews
in Numbers and Nerves explore the quandary of our cognitive
responses to quantitative information, while also offering
compelling strategies for overcoming insensitivity to the meaning
of such information. With contributions by journalists, literary
critics, psychologists, naturalists, activists, and others, this
book represents a unique convergence of psychological research,
discourse analysis, and visual and narrative communication. At a
time of unprecedented access to information, our society is
frequently stymied in its efforts to react to the world's massive
problems. Many of these problems are systemic, deeply rooted in
seemingly intransigent cultural patterns and lifestyles. In order
to sense the significance of these issues and begin to confront
them, we must first understand the psychological tendencies that
enable and restrict our processing of numerical information. In the
past two decades, cognitive science has increasingly come to
understand that we, as a species, think best when we allow numbers
and nerves, abstract information and experiential discourse, to
work together. This book provides a roadmap to guide that
collaboration. It will be invaluable to scholars, educators,
professional communicators, and anyone who struggles to grasp the
meaning behind the numbers.
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