Videogame Marketing and PR - Vol. 1: Playing to Win (Hardcover)

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips. LEARN TO: TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILLIONS OF FANS ENHANCE JOB PERFORMANCE INCLUDES: IN-DEPTH HOW-TO'S EXPERT ADVICE HANDS-ON FEEDBACK PROVEN TIPS CEO-LEVEL INSIGHT

General

Imprint:	Iuniverse, Inc.
Country of origin:	United States
Release date:	June 2007
First published:	June 2007
Authors:	Scott Steinberg
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards / With dust jacket
Pages:	220
ISBN-13:	978-0-595-68676-6
Categories:	Books > Computing & IT > Computer software packages > Computer games
LSN:	0-595-68676-1
Barcode:	9780595686766

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