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The Broadcaster's Guide to RBDS (Paperback)
Loot Price: R2,073
Discovery Miles 20 730
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The Broadcaster's Guide to RBDS (Paperback)
Expected to ship within 12 - 17 working days
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This handbook is intended to give the broadcast industry an
authoritative guide to the Radio Data System (RDS), also called
Radio Broadcast Data System (RBDS). Since the standard's adoption,
about 700 stations have begun broadcasting RDS in the United
States. There is a wide variety of encoding equipment with prices
starting as low as $400, and over 30 models of RDS receivers have
been introduced for
cars, home receivers, portable and even PC receivers. Automobile
manufacturer's such as General Motors, Ford, Audi, and Porsch now
offer RDS on new vehicles. Yet despite all the support equipment in
place, the FM broadcaster has been reluctant to implement and
utilize this service, mainly because of a lack of understanding of
what RDS can do for the station.
This book finally provides the information required to understand
RDS and its possibilities on a variety of levels, so that everyone
involved in radio can make the most of it. Station owner, program
director, salesperson, and talent alike will find the information
he or she requires to maximize the possibilities of this new
technology.
Each feature of the system is explained in terms of its practical
implementation at the station, and interviews with broadcasters
currently using the system add a hands-on perspective.
Scott Wright is a recognized pioneer in RDS development. As the
designer of Delco Electronics' first RDS receiver, he has been
extremely active in the development of the RDS standard in the US
and
in efforts to educate the broadcast community about its potential.
He
has represented Delco at the European Broadcasting Union's (EBU)
RDS
Forum and is currently the Chairman of theNational Radio Systems
Committee RBDS Subcommittee, the US standard-setting body. He is
also
a member of the Electronics Industries Association's (EIA) RDS
Forum.
- Authoritative sourcebook of information on RDS and its
possibilities
- Easy-to-understand_allows all levels of broadcast personnel to
maximize the potential of this technology
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