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Books > Business & Economics > Business & management
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Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership (Hardcover)
Loot Price: R817
Discovery Miles 8 170
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Dot Zen 2.0 - On Marketing, Social Media, Technology, Public Relations, Human Capital & Leadership (Hardcover)
Expected to ship within 12 - 17 working days
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A business management primer based on field experience of Seamus
Phan and contributions from Ter Hui Peng. This book is an extension
to the original Dot Zen book published in 2003. This book carries
more insights and experience on leadership, human capital,
branding, customer service, sales, marketing, public relations,
social media, mobile apps, and interactive multimedia, with a focus
on field-tested experience and tactics. This is targeted at small
business owners, business executives, and marketers who want to
build their brands in the marketplace.
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