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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Hard Sell - Advertising, Affluence and Transatlantic Relations, c. 1951-69 (Paperback)
Loot Price: R603
Discovery Miles 6 030
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Hard Sell - Advertising, Affluence and Transatlantic Relations, c. 1951-69 (Paperback)
Series: Studies in Popular Culture
Expected to ship within 12 - 17 working days
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Focusing on advertising's relationship to the mass market
housewife, this study shows how advertising promoted new standards
of material comfort in the selling of a range of everyday consumer
goods and, in the process, generalised a cross-class image of the
'modern housewife' across the new medium of television. Nixon shows
how the practices through which advertising understood and
represented the 'modern housewife' and domestic consumption were
influenced by American advertising and commercial culture. In doing
so, he challenges the way critics and historians have often
understood Anglo-American relations, and shows how American
influences across a range of areas of advertising practice were not
only a source of inspiration, but were also adapted and reworked to
speak more effectively to the British consumer. Now available in
paperback, Hard sell offers a major new analysis of the techniques
of advertising in the decades of post-war affluence and
advertising's relationship to the social changes associated with
growing prosperity. -- .
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