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Cross-Business Synergies 2008 (Paperback, 2008 ed.)
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Cross-Business Synergies 2008 (Paperback, 2008 ed.)
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Foreword In recent years, the realization of cross-business
synergies grew into a major concern of corporate management. Asked
about their most pressing issues on the corporate agenda, managers
from diff- ent multi-business firms in industries such as
telecommunications, engineering, el- tronics, finance, energy, and
automotive, mentioned the realization of cross-business synergies.
Nevertheless, ever since Igor Ansoff introduced cross-business
synergies into the field in the 1960s, research in strategy and
organization has largely neglected their direct investigation. The
questions of what cross-business synergies actually are and how
they are realized remain largely unexplored. With this
dissertation, the author aims at closing this gap in two steps. As
the concept of synergy in the multi-business firm remains
underspecified, he first develops a t- ory-based typology of
cross-business synergies. In particular, the author conceptu- izes
two new types of cross-business synergies, which contrast with the
dominant ef- ciency-focused view of synergy in the multi-business
firm (economies of scope): Growth synergies (profitable growth
advantages from recombining complementary operative resources
across businesses) and corporate management synergies (perfo- ance
advantages from leveraging corporate management capabilities across
bu- nesses). The concept of corporate management synergies is
illustrated by a comp- hensive case study of General Electric.
General
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