This book extends the existing demand fulfillment research by
considering multi-stage customer hierarchies. Basis is a two-step
allocation and consumption planning procedure. In the existing
literature, it is assumed that the customer segments are 'flat'.
This means they can be sorted easily during the allocation planning
step by a single central planner in decreasing order of
profitability. In the subsequent consumption planning phase, if
order requests differ in terms of profit margins, companies can
render prioritized service in real time to their most profitable
customers by consuming the reserved quotas."
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