Marketing in the tourism and hospitality industry has transformed
with the development of digital marketing tools and the evolution
of social culture. Recently, the advent of new technologies such as
smartphones, artificial intelligence, virtual reality, robots, and
new GIS systems has created more possibilities for marketing
innovations. Advancements in information technology are leading to
changes in business processes, service standards, and management
mindsets. Meanwhile, consumers are also adapting to the new
marketing paradigm. Researchers are interested in studying this
newly-emerging and unpredictable business environment, customer
decision making, new management tactics, and business analytic
strategies. Future of Tourism Marketing aims to assess the role of
modern technologies in marketing tourism destinations and their
effects on potential visitors. This book will provide an update on
research into the new marketing paradigm that is developing as a
result of new technologies in a post-modern era. The chapters in
this book were originally published in Journal of Travel &
Tourism Marketing.
General
Imprint: |
Taylor & Francis
|
Country of origin: |
United Kingdom |
Release date: |
September 2023 |
First published: |
2021 |
Editors: |
Seongseop (Sam) Kim
• Dan Wang
|
Dimensions: |
280 x 210mm (L x W) |
Pages: |
118 |
ISBN-13: |
978-1-03-200838-7 |
Categories: |
Books
|
LSN: |
1-03-200838-5 |
Barcode: |
9781032008387 |
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