In this fascinating book, Seth Godin argues that now, for the first
time, everyone has an opportunity to start a movement - to bring
together a tribe of like-minded people and do amazing things. There
are tribes everywhere, all of them hungry for connection, meaning
and change. And yet, too many people ignore the opportunity to
lead, because they are "sheepwalking" their way through their lives
and work, too afraid to question whether their compliance is doing
them (or their company) any good. This book is for those who don't
want to be sheep and instead have a desire to do fresh and exciting
work. If you have a passion for what you want to do and the drive
to make it happen, there is a tribe of fellow employees, or
customers, or investors, or readers, just waiting for you to
connect them with each other and lead them where they want to go.
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