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In Search of the Wild Tofurky - How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool (Hardcover)
Loot Price: R671
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In Search of the Wild Tofurky - How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool (Hardcover)
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From treehouse dream to global brand, Tofurky's Founder and
Chairman shares his story of selling millions of plant-based food
products without selling out. Success doesn't happen overnight.
Except for Seth Tibbott, to whom it does-but only after fifteen
years of intrepid failure. In Search of the Wild Tofurky tells the
triumphant tale of how a self-described hippie with no business
training but plenty of enterprising goals grew a $2,500 startup
into a global brand and ushered in a plant-based foods renaissance
along the way. Tibbott took home a grand total of $31,000 in his
first nine years of striving to bring to the people a nearly
unknown soy product-tempeh-he knew in his gut was revolutionarily
tasty. He eschewed a buttoned-up lifestyle and resided in tipis,
trailers, and a treehouse; rented workspace to piano-repairing
circus clowns; and even briefly counted the infamous Rajneeshees as
clients. Tibbott was never one to chase the money or try to fit in.
Instead, he built a business that fit him. Thus Tibbott discovered
the "secret sauce" ingredients that took his now-international
brand from fameless to fame-ish to famous: bootstrapping, building
business intuition, and staying true to his belief in eco-friendly
practices. In Search of the Wild Tofurky proves that a good idea
can change the world and make money, no matter the naysayers or the
sometimes harsh twists and turns of the unconventional path. Look
no further for a delightfully unexpected $100 million story of hope
and hustle.
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