The internet has become a flexible platform upon which global
retail brands can expand and grow. With a greater emphasis on and
opportunity for new market opportunities in the digital sphere, the
global retail market is undergoing an era of rapid transformation
as new web-based retail models emerge to meet the needs of the
modern consumer. E-Retailing Challenges and Opportunities in the
Global Marketplace explores the transformations occuring in the
virtual marketplace as consumer needs and expectations shift to the
new age of online shopping. Emphasizing the difficulties business
professionals face in the digital age in addition to opportunities
for market growth and new product development, this publication is
a critical reference source for business professionals, product
strategists, web managers, IT specialists, and graduate-level
students in the fields of business, retail management, and
advertising.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
