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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Corporate Purpose - Why It Matters More Than Strategy (Hardcover)
Loot Price: R3,783
Discovery Miles 37 830
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Corporate Purpose - Why It Matters More Than Strategy (Hardcover)
Series: Routledge Library Editions: The Automobile Industry
Expected to ship within 10 - 15 working days
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Originally published in 1999 after a decade of research and
extensive interviews with some of Toyota's top executives, this
book examines organizational purpose: what it is, how it is
crafted, how does it relate to strategy and objectives and how does
it relate to decisions and actions that ultimately produce
organizational results. The author explains why Toyoto Motor
Corporation was selected to study corporate purpose and examines
the various factors that influence purpose. An overview is given of
Toyota in the 1990s and its operating environment, particularly
outlining the importance of the Japanes motor industry to Japanese
society. Operational objectives of Toyota are analyzed and research
findings, data and analysis related to Toyota's purpose are
presented and the implications described. In the appendix, the
detail of the research methodology of this study is included.
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