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An Overview of The Public Relations Function (Paperback, 2nd Revised edition)
Loot Price: R534
Discovery Miles 5 340
You Save: R110
(17%)
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An Overview of The Public Relations Function (Paperback, 2nd Revised edition)
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List price R644
Loot Price R534
Discovery Miles 5 340
You Save R110 (17%)
Expected to ship within 10 - 15 working days
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Donate to Against Period Poverty
Total price: R554
Discovery Miles: 5 540
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This second edition of An Overview of the Public Relations Function
examines current thought to help busy managers and students master
the most important concepts of management in communication quickly,
accessibly, and with an eye to helping an organization achieve
excellence through cutting-edge, research-based strategic public
relations management. This book acquaints the manager with the
lexicon of the field and provides research on the theory of public
relations, its sub-functions, such as research or public affairs,
and the ethical guideline CERT formula: Credibility, Ethics,
Relationships, Trust. It also examines the role of the chief
communications officer (CCO) and leadership, organizational
culture, structure, effectiveness, managing stakeholders and
publics, using research to create strategy, and the four-step
process of public relations management ("RACE"). Finally, the
authors discuss the advanced management concepts of issues
management, specialization in the sectors of public relations,
managing values, deontological ethics, conducting moral analyses,
and counseling management. They review what research found in
regard to the most excellent ways to manage public relations and
relationships: both beginning and ending with ethics.
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