The ability to sell yourself and your ideas may be the most
essential skill for achieving business success. Even so, society
demeans selling and salespeople, perpetuating stereotypes that make
us cringe. In "Selling with Soul," author Sharon V. Parker attacks
those attitudes head-on and explodes the myths about salespeople
being unprofessional and driven by self-interest.
"Selling with Soul" counters many of the negative notions of
selling by explaining why it is an honorable profession that
creates value for all when it is done with empathy for the customer
and a firm commitment to principles. Parker helps you learn the
skills and attitudes that result in successful sales careers, and
she shares the lessons that can result in a successful, balanced
life-lessons she learned during a twenty-six-year career in
sales.
In this, the second version of "Selling with Soul," Parker
includes a review of sales basics, updated with how people buy
today. She also shares ideas for finding and keeping new business,
and she presents lessons in the soft skills so essential to selling
with integrity and empathy: listening, conflict resolution,
understanding personal styles, dealing with temptations and
compromise, and creating a life consistent with your values.
"Selling with Soul" helps heal the split between job and spirit.
It shows how problem-solving, creating value, and treating others
with empathy and integrity are the keys to selling-and living-with
soul.
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