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Bold - How to be Brave in Business and Win (Paperback)
Loot Price: R273
Discovery Miles 2 730
You Save: R18
(6%)
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Bold - How to be Brave in Business and Win (Paperback)
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List price R291
Loot Price R273
Discovery Miles 2 730
You Save R18 (6%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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WINNER: CMI Management Book of the Year Awards 2012 - E-book
Category More than ever before business success depends on standing
out from the crowd and delivering authentic experiences that turn
your customers into advocates for your business. BOLD tells the
stories of 14 companies that prove that brand building is now about
completely rethinking the customer experience and redefining the
relationship you have with your customers. Each inspiring story is
told by the executives involved who were brave enough to pursue
audacious goals, challenge industry norms and win. BOLD puts the
spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli
Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad,
TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring
case studies demonstrate that putting purpose before profit, going
way beyond what customers expect and relentlessly differentiating
themselves from everyone else - in other words, being bold in
thought, bold in execution and bold in measuring their success in
new ways - pays off.
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