This text is the ideal introduction for anyone who wants to
understand how and why public relations works. Not simply a how-to
guide, this book describes the key frameworks and developments in
public relations theory and practice. Using over thirty examples
and case studies from Britain, Europe and the US, Shirley Harrison
makes the vital link between theory and practice. Public Relations:
An Introduction covers the history, theoretical framework, practice
and likely developments in public relations, giving numerous case
histories of successful and unsuccessful public relations practice,
and providing careers advice for those considering entering the
field. The new edition has been thoroughly updated with revised
material and a wealth of brand new cases.
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