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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Public Relations - An Introduction (Paperback, 2nd edition) Loot Price: R1,592
Discovery Miles 15 920
You Save: R226 (12%)
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Public Relations - An Introduction (Paperback, 2nd edition): Shirley Harrison

Public Relations - An Introduction (Paperback, 2nd edition)

Shirley Harrison

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List price R1,818 Loot Price R1,592 Discovery Miles 15 920 | Repayment Terms: R149 pm x 12* You Save R226 (12%)

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This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: March 2000
First published: 2000
Authors: Shirley Harrison
Dimensions: 243 x 188 x 12mm (L x W x T)
Format: Paperback
Pages: 224
Edition: 2nd edition
ISBN-13: 978-1-86152-547-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-86152-547-8
Barcode: 9781861525475

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