America is a corporatized society defined by a culture of
consumerism, and the youth market is one of the groups that
corporations target most. By marketing directly to children,
through television, movies, radio, video games, toys, books, and
fast food, advertisers have produced a 'kinderculture'. In this
eye-opening book, editor Shirley R. Steinberg reveals the profound
impact that our purchasing-obsessed culture has on our children and
argues that the experience of childhood has been reshaped into
something that is prefabricated.Analyzing the pervasive influence
of these corporate productions, top experts in the fields of
education, sociology, communications, and cultural studies
contribute incisive essays that students, parents, educators, and
general readers will find insightful and entertaining. Including
seven new chapters, this third edition is thoroughly updated with
examinations of the icons that shape the values and consciousness
of today's children, including Twilight, True Blood, and vampires,
hip hop, Hannah Montana, Disney, and others.
General
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