'Creating Value through Business Strategy' is the new edition of
'Creating Value: Shaping Tomorrow's Business', winner of the MCA
price for best management in 1997.
This new edition provides constructive guidelines to readers to
open their minds to the challenges of creating value. It extends
and updates the reasons for the choice of the individual offering
as the strategy unit and intensifies and extends the challenges to
standard approaches and conventional thinking. Updates to all the
material from the first edition are included and new examples have
been added throughout.
Highly-acclaimed first edition, 'Creating Value: Shaping Tomorrow's
Business', was winner of the MCA price for best management in
1997.
Innovative, customer-led view of strategy that includes new
examples and updated material.
Controversially plays down the role of the international and global
given the revolution in communications including the
internet.
General
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