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Prime Time Soap Operas on Indian Television (Paperback, 2nd edition)
Loot Price: R1,306
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Prime Time Soap Operas on Indian Television (Paperback, 2nd edition)
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Total price: R1,326
Discovery Miles: 13 260
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This book examines the phenomenon of prime time soap operas on
Indian television. An anthropological insight into social issues
and practices of contemporary India through the television, this
volume analyzes the production of soaps within India's cultural
fabric. It deconstructs themes and issues surrounding the
"everyday" and the "middle class" through the fiction of the
"popular". In its second edition, this still remains the only book
to examine prime time soap operas on Indian television. Without in
any way changing the central arguments of the first edition, it
adds an essential introductory chapter tracking the tectonic shifts
in the Indian "mediascape" over the past decade - including how the
explosion of regional language channels and an era of multiple
screens have changed soap viewing forever. Meticulously researched
and persuasively argued, the book traces how prime time soaps in
India still grab the maximum eyeballs and remain the biggest
earners for TV channels. The book will be of interest to students
of anthropology and sociology, media and cultural studies, visual
culture studies, gender and family studies, and also Asian studies
in general. It is also an important resource for media producers,
both in content production and television channels, as well as for
the general reader.
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