Sustainable development will not be possible without fundamental
improvements in resource productivity and energy efficiency, the
adaptation of material flows into natural cycles as well as a
radical change in production and consumption patterns. In essence,
what is required is not only an ecological approach to product
design but also new marketing and consumption patterns for products
that can satisfy our needs in a more environmentally sound way.In
recent years there has been growing interest in the possibilities
of eco-services to achieve some of these aims. Ecologically
oriented leasing, renting, pooling and sharing, where the emphasis
is placed on the sale of a product's use rather than on the product
itself, offer great possibilities for innovation and environmental
impact reduction. At the same time, there are opportunities to
create new commercial enterprises, produce added value to
production and distribution functions, and therefore create jobs.
Up until now, however, there has been little research about the
state of the art in eco-services, how new services can be
developed, what the attitudes of consumers are to services rather
than products and what the consequences of such a structural
adjustment would be for firms. Eco-service Development addresses
this lack of research, first by providing a comprehensive inventory
and analysis of current eco-services in four European countries:
Germany, Austria, the Netherlands and Spain. It then systematically
explores the options open to market participants, the potential for
environmental impact reduction, potential barriers to eco-services
(such as consumer and producer resistance) and, finally, with what
political and legal instruments ecologically oriented services can
best be promoted. The book analyzes eight consumer sectors -
washing, cleaning, cooking, entertainment, gardening,
do-it-yourself, mobility and leisure time - from the point of view
of both supply and demand and highlights the optimization potential
and development perspectives for commercial new use eco-service
concepts. This book is the most comprehensive analysis yet
published of how eco-services are being implemented and how they
could best be encouraged and contains valuable lessons for
policy-makers, interested businesses and all those in the academic
community searching for ways to dematerialize the economy.
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