Multimodality is a fast-growing interdisciplinary approach that
aims to analyze the interplay of multiple modes such as gaze,
gesture or spoken language that are utilized in interaction, and to
examine the multimodal production and consumption of communicated
messages. This Reader provides a comprehensive text of current
research into multimodality, outlining in-depth delineation of each
primary theoretical and methodological approach, as well as
personal accounts of scholars, who are responsible for the various
approaches' advancements. The book additionally offers a plethora
of analysis chapters, written by scholars from across the world,
with vastly diverse themes ranging from buying popcorn, protests in
Oman, coaching sessions and identity, to kitesurfing, typography,
TV news, billboards, workplace practices, or analyzing web pages,
Facebook, comic books, and more. Flexible and easy to use, the
Reader includes key terms, suggested further readings, and a
project idea for each chapter. The key terms for the chapters also
comprise the extensive alphabetical glossary. Brief introductions
for the analysis chapters, written by the editors, summarize the
topic, explain the methodology used, outline the thematic
orientation, and link each chapter to other chapters in the book.
Showcasing multimodal analysis in detail, this Reader is essential
reading for undergraduate and postgraduate students, for emergent
researchers, and for advanced scholars who wish to gain insight
into the current state of multimodal research.
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