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Navigating Global Business - A Cultural Compass (Paperback)
Loot Price: R1,759
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Navigating Global Business - A Cultural Compass (Paperback)
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Navigating Global Business integrates and synthesizes all available
country cluster studies into a nested meta-structure accompanied by
eco-cultural correlates that distinguish amongst clusters. The
broad range of analyses will appeal to researchers and
practitioners, seasoned multi-firm executives, those in small firms
seeking internationalization, and anyone intrigued by the greater
question of human diversity. The book covers key work-related
cultural dimensions for much of the world, and includes examples of
applications in most business areas. Also exhibited are the
correlates of culture, some of which, such as language and
religion, speak to the origin of cultural variations in addition to
illustrating key variants of the global terrain. Finally, the
authors examine how patterns might have changed over time,
providing a rigorous and realistic assessment of the fruits of
globalization.
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