International Business (Paperback, 8th edition)

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in. Pearson, the world's learning company.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	February 2020
First published:	2020
Authors:	Simon Collinson • Rajneesh Narula • Alan Rugman
Dimensions:	264 x 195 x 30mm (L x W x T)
Format:	Paperback
Pages:	668
Edition:	8th edition
ISBN-13:	978-1-292-27415-7
Categories:	Books > Business & Economics > Business & management > International business
LSN:	1-292-27415-8
Barcode:	9781292274157

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