Any business that allows their customers credit terms will
invariably run into late or non-payments. This affects cash flow
and business viability. However, as the authors show, customers
that are solvent will pay some suppliers every month, even if they
don't pay everyone. So how do you ensure you are 'first in line' to
get paid? This book examines the strategies that work - and those
that don't. The authors introduce a simple but highly effective
model, the Virtuous Revenue Cycle, that shows readers how to
cultivate business relationships that keep the cash flowing. The
strategies are highly practical, down to advice on just how to
phrase those tricky emails reminding customers to pay up!
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