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Books > Arts & Architecture > Industrial / commercial art & design > Typography
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Type - The Secret History of Letters (Paperback)
Loot Price: R937
Discovery Miles 9 370
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Type - The Secret History of Letters (Paperback)
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Type is the bridge between writer and reader, between thought and
understanding. Type is the message bearer: an art-form that
impinges upon every literate being and yet for most of its history
it has conformed to the old adage that 'good typography should be
invisible', it should not distract with its own personality. It was
only at the end of the nineteenth century that designers slowly
realised that they could say as much with their lettering as
writers could with their words. Form, of course, carries as much
meaning as content. Now, anyone within reach of a computer and its
limitless database of fonts has the same power. "Type: The Secret
History of Letters" tells its story for the first time, treating
typography as a hidden measure of our history. From the tempestuous
debate about its beginnings in the fifteenth century, to the
invention of our most contemporary lettering, Simon Loxley, with
the skill of a novelist, tells of the people and events behind our
letters. How did Johann Gutenberg, in late 1438, come to think of
printing? Does Baskerville have anything to do with Sherlock
Holmes? Why did the Nazis re-invent Blackletter? What is a Zapf?
"Type" is a guide through the history of our letters and a study of
their power. From fashion through propaganda and the development of
mass literacy, Loxley shows how typography has changed our world.
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