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Start with Why - How Great Leaders Inspire Everyone to Take Action (Hardcover)
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Start with Why - How Great Leaders Inspire Everyone to Take Action (Hardcover)
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Why do you do what you do?
Why are some people and organizations more innovative, more
influential, and moer profitable than others? Why do some command
greater loyalty from customers and employees alike? Even among the
successful, why are so few able to repeat their success over and
over?
People like Martin Luther King Jr., Steve Jobs, and the Wright
Brothers might have little in common, but they all "started with
why." It was their natural ability to start with why that enabled
them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the
world, Simon Sinek discovered that they all think, act, and
communicate in the exact same way -- and it's the complete opposite
of what everyone else does. Sinek calls this powerful idea The
Golden Circle, and it provides a framework upon which organizations
can be built, movements can be lead, and people can be inspired.
And it all starts with WHY.
Any organization can explain "what" it does; some can explain
"how" they do it; but very few can clearly articulate "why." WHY is
not money or profit-- those are always results. WHY does your
organization exist? WHY does it do the things it does? WHY do
customers really buy from one company or another? WHY are people
loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the
nonprofit world and in politics. Those who start with WHY never
manipulate, they inspire. And the people who follow them don't do
so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves
together a clear vision of what it truly takes to lead and inspire.
This book is for anyone who wants to inspire others or who wants to
find someone to inspire them.
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