This book provides a comprehensive account of the discipline of
Critical Discourse Analysis (CDA) and demonstrates multiple
linguistic methods through which it exposes and demystifies
ideologies that are present in institutional discourse. The book
enables readers to critique the complexities of the relationship
between language and power to expose the ideological operation of
discourse. Proceeding from a theoretical grounding for CDA in
contemporary society, the book comprises analysis of a wide range
of discourse examples, including the news media, political
speeches, public service leaflets and social media. Readers are
guided through a diverse range of models in CDA in order to
scrutinise and assess the role of language in society and to
consider and challenge the principles of powerful networks,
institutions and organisations.
General
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