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tomorrow's history - Selected Writings of Simon Zadek, 1993-2003 (Paperback)
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tomorrow's history - Selected Writings of Simon Zadek, 1993-2003 (Paperback)
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The last ten years have seen an extraordinary transformation in how
business has to account for itself. Today, the air is thick with
the buzz of corporate responsibility (CR) leaders, innovators and
practitioners. Conferences and publications on the topic are in
abundance: the tip of an iceberg that has become a fast-growth
industry. Many of those companies and service providers most vocal
in distancing themselves from early experimentation have proved the
strongest advocates of sustainability reporting, often winning
applause and coveted awards in the process. Even companies from
controversial sectors such as alcohol, cigarettes and gambling have
joined the party - running up bills of tens of millions of dollars
in demonstrating their new-found faith for CR. It has not always
been like this. As one of the architects of the burgeoning CR
movement, Simon Zadek has always been a prolific writer and
contributor of ideas. The evolution of his thoughts on new
economics, corporate accountability, stakeholder dialogue, social
and ethical auditing and reporting have attracted consistent
attention - never more than today. In this unique anthology, Zadek
crystallises his key work from the last decade into a coherent and
fascinating whole, which, read together, provide a context, lens
and early history lesson on how CR has become one of the defining
business issues of the 21st century. The writings reflect Zadek's
involvement with organisations such as the New Economics
Foundation, a pioneer in the development of social auditing,
sustainability indicators, community finance and much more. They
illustrate his contribution in setting up the Ethical Trading
Initiative, and AccountAbility (where he is presently the CEO), in
working with companies such as The Body Shop and Ben & Jerry's
through to Nike, BT and many other civil-society organisations. The
book contains 33 pieces, which are split into six sections: "The
Economics of Utopia"; "Civil Society, Power and Accountability";
"Accounting for Change"; "The Civil Corporation"; "Partnership
Alchemy"; and "Responsible Competitiveness". It will be an
invaluable resource for anyone wishing develop an understanding of
why corporate responsibility is where it is today and where it
might end up tomorrow.
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