In "Living Up to the Ads" Simone Weil Davis examines commodity
culture's impact on popular notions of gender and identity during
the 1920s. Arguing that the newly ascendant advertising industry
introduced three new metaphors for personhood--the ad man, the
female consumer, and the often female advertising model or
spokesperson--Davis traces the emergence of the pervasive gendering
of American consumerism.
Materials from advertising firms--including memos, manuals,
meeting minutes, and newsletters--are considered alongside the
fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F. Scott
Fitzgerald, and Zelda Fitzgerald. Davis engages such books as
"Babbitt, Quicksand, " and "Save Me the Waltz" in original and
imaginative ways, asking each to participate in her discussion of
commodity culture, gender, and identity. To illuminate the
subjective, day-to-day experiences of 1920s consumerism in the
United States, Davis juxtaposes print ads and industry manuals with
works of fiction. Capturing the maverick voices of some of the
decade's most influential advertisers and writers, Davis reveals
the lines that were drawn between truths and lies, seduction and
selling, white and black, and men and women.
Davis's methodology challenges disciplinary borders by employing
historical, sociological, and literary practices to discuss the
enduring links between commodity culture, gender, and identity
construction. "Living Up to the Ads" will appeal to students and
scholars of advertising, American studies, women's studies,
cultural studies, and early-twentieth-century American history.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
