This book is related to management cases pertaining to different
area of management say marketing, finance, human resource, business
law, information and technology and economics. These cases are
interesting, current, and concern a broad range of advertising and
marketing problems pertaining to consumers, advertising agencies,
and companies, including profit and nonprofit. They cover topic
such as positioning, media strategy, budgeting, sales promotion,
personal ethics, marketing planning, creative strategy, brand
management, pricing strategy, e-commerce, segmentation, targeting,
buying behavior direct marketing, forecasting etc.
General
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