Taking the soap opera as a case study, this book explores the
'parasocial interaction' people engage in with television
programmes. It looks at the nature of the 'active viewer' and the
role of the text in social psychology. It also investigates the
existing theoretical models offered by social psychology and other
discourses.This second edition takes into account recent research
work and theoretical developments in fields such as narrative
psychology, social representation theory and ethnographic work on
audiences, and look forward to the developing role of audience
research. It will be an essential study for students and lecturers
in social psychology and media studies.
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