Anhand einer Simulationsstudie vergleicht Sonja Gensler die
Conjoint-Analyse und die Choice-Based-Conjoint-Analyse als Methoden
zur Erfassung und Analyse von Konsumentenpraferenzen und untersucht
die Moglichkeiten zur Berucksichtigung heterogener Praferenzen
durch Finite-Mixture-Modelle und hierarchische Bayes-Modelle.
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Beitrage Zur Betriebswirtschaftlichen Forschung, 107 |
| Release date: |
August 2003 |
| First published: |
2003 |
| Authors: |
Sonja Gensler
|
| Dimensions: |
210 x 148 x 18mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
333 |
| Edition: |
2003 ed. |
| ISBN-13: |
978-3-8244-9117-9 |
| Languages: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
Market research
|
| LSN: |
3-8244-9117-6 |
| Barcode: |
9783824491179 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
