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Books > Reference & Interdisciplinary > Communication studies > Research methods
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News Framing Effects (Hardcover)
Loot Price: R4,131
Discovery Miles 41 310
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News Framing Effects (Hardcover)
Expected to ship within 12 - 17 working days
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News Framing Effects is a guide to framing effects theory, one of
the most prominent theories in media and communication science.
Rooted in both psychology and sociology, framing effects theory
describes the ability of news media to influence people's attitudes
and behaviors by subtle changes to how they report on an issue. The
book gives expert commentary on this complex theoretical notion
alongside practical instruction on how to apply it to research. The
book's structure mirrors the steps a scholar might take to design a
framing study. The first chapter establishes a working definition
of news framing effects theory. The following chapters focus on how
to identify the independent variable (i.e., the "news frame") and
the dependent variable (i.e., the "framing effect"). The book then
considers the potential limits or enhancements of the proposed
effects (i.e., the "moderators") and how framing effects might
emerge (i.e., the "mediators"). Finally, it asks how strong these
effects are likely to be. The final chapter considers news framing
research in the light of a rapidly and fundamentally changing news
and information market, in which technologies, platforms, and
changing consumption patterns are forcing assumptions at the core
of framing effects theory to be re-evaluated.
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