Customer focus is the most important challenge of the future.
Providing good customer service depends on how well
companies know their customers and clearly identify
their needs. Availability of customer knowledge, which
is knowledge from, for and about the customer, thus
becomes crucial in offering customized products or services.
This can be gained most efficiently from direct interaction with
customers, but requires the use of interpersonal and organizational
soft skills. This book presents the interrelationship between
customer knowledge management, customer focus and soft
skills and also provides concrete advice on how the
management of customer knowledge can be optimized.
General
| Imprint: |
Springer International Publishing AG
|
| Country of origin: |
Switzerland |
| Series: |
Management for Professionals |
| Release date: |
August 2016 |
| First published: |
2014 |
| Authors: |
Soumit Sain
• Silvio Wilde
|
| Dimensions: |
235 x 155 x 12mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
207 |
| Edition: |
Softcover reprint of the original 1st ed. 2014 |
| ISBN-13: |
978-3-319-38140-4 |
| Categories: |
Books >
Social sciences >
General
Books >
Business & Economics >
General
Promotions
|
| LSN: |
3-319-38140-7 |
| Barcode: |
9783319381404 |
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