MARKETING (Hardcover)

The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century. A unique reference tool, this book will be indispensable to marketing researchers and others interested in marketing history. The articles contained within its covers are international in scope, spanning a range of European countries, Japan and the US.This major new collection of articles was compiled and edited by Stanley C. Hollander - eminent marketing historian - and Kathleen M. Rassuli. The editors provide an introduction to the literature followed by chapters on the history of marketing thought, the historiography of marketing as well as chapters prepared by marketing speciality area, consumer behaviour, channels of distribution, retailing, product development, pricing and advertising, and promotion.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	The International Library of Critical Writings in Business History series
Release date:	1993
Editors:	Stanley C. Hollander • Kathleen M. Rassuli
Dimensions:	244 x 169mm (L x W)
Format:	Hardcover
Pages:	1336
ISBN-13:	978-1-85278-601-4
Categories:	Books > Humanities > History > History of specific subjects > Economic history Books > Business & Economics > Business & management > Sales & marketing > General Books > History > History of specific subjects > Economic history Promotions
LSN:	1-85278-601-9
Barcode:	9781852786014

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