Originally published in 1970. Trade associations and consultants in
their many varieties are arguably the most important of our
economic organisations. The people that manage those organisations
are among the most influential members of modern society. The
research reported in this book constitutes one of the first
attempts to obtain systematic knowledge about the process of
helping management. This title will be of interest to students of
business, management, and economics, as well as policy-makers
concerned with external aids in government, associations, and
firms.
General
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