International Marketing (Paperback, 3rd edition)

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	September 1998
First published:	1999
Authors:	Stanley Paliwoda • Michael Thomas
Dimensions:	297 x 210 x 39mm (L x W x T)
Format:	Paperback
Pages:	530
Edition:	3rd edition
ISBN-13:	978-0-7506-2241-7
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-7506-2241-5
Barcode:	9780750622417

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