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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Management Idea Factory - Innovation and Commodification in Management Consulting (Paperback)
Loot Price: R1,421
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The Management Idea Factory - Innovation and Commodification in Management Consulting (Paperback)
Series: Routledge Studies in Innovation, Organizations and Technology
Expected to ship within 12 - 19 working days
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Although there has traditionally been considerable field-level
attention on how consultants market their ideas and practices,
there is still a lack of research that discusses the earlier
intra-organizational phases in the development process. While the
present literature provides important insights that enhance our
understanding of consulting, the consultancy industry, and the way
that consultants present their ideas and services on the market for
management solutions, we know relatively little about the way
knowledge-based innovations develop within consultancy firms and
the mechanisms that shape the intra-organizational evolution of
these ideas and practices. This book seeks to address this gap by
revealing how the development of new ideas and practices takes
shape in consultancies. The work addresses questions such as: In
which way do consultancies sense the contemporary market needs? How
do new ideas and practices become established within a consultancy?
How do consultancies seek to maintain their repertoire? And what
role do these new ideas and practices play in their assignments? To
provide more insight into these different aspects of
knowledge-based innovation in consultancies, the book draws on and
integrates literature from diverse relevant fields such as product
innovation and market orientation, but also uses institutional and
practice-based perspectives. The research presented in this book
can be seen in the light of emerging research into 'knowledge-based
innovation' and 'new concept development' that concentrate on
empirically studying how knowledge entrepreneurs seek to develop
commercially viable ideas and practices that have the potential to
have a significant impact on management and organizational praxis.
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