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Product Innovation Management - Intelligence, Discovery, Development (Paperback, 1st ed. 2021)
Loot Price: R1,683
Discovery Miles 16 830
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Product Innovation Management - Intelligence, Discovery, Development (Paperback, 1st ed. 2021)
Series: Management for Professionals
Expected to ship within 10 - 15 working days
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This book offers new insights into the complex set of activities
and decisions of product innovation management. It provides
concepts, methods, and tools that can help accelerate the
introduction of successful products to the market in an
increasingly competitive and changing business landscape. It also
offers examples and case studies, and it is the result of more than
20 years of study, research, and consulting carried out by the two
authors in the field of innovation management. The book discusses
the demanding challenges of product innovation and offers
practitioners guidance on how to respond to these challenges. It
presents a three-level framework (the "innovation pyramid"), which
reflects the core components of a firm's innovation capability:
first, intelligence - absorbing information and knowledge from the
outside world by looking beyond the familiar territories of the
current market, technology, and customers; second, discovery -
exploring opportunities for innovation through creative ideation
and technology experimentation; and third, development -
transforming opportunities into profitable new products and
services.
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