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Books > Business & Economics > Business & management > Sales & marketing > Market research

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The Inscrutable Shopper (Paperback) Loot Price: R576
Discovery Miles 5 760
You Save: R47 (8%)
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The Inscrutable Shopper (Paperback): Stella Minihan, Carla Ferraro, Sean Sands

The Inscrutable Shopper (Paperback)

Stella Minihan, Carla Ferraro, Sean Sands

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Was R623 Loot Price R576 Discovery Miles 5 760 You Save R47 (8%)

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The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: October 2011
Authors: Stella Minihan • Carla Ferraro • Sean Sands
Dimensions: 230 x 154 x 11mm (L x W x T)
Format: Paperback
Pages: 153
ISBN-13: 978-1-60649-171-3
Categories: Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-60649-171-7
Barcode: 9781606491713

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