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Books > Business & Economics > Business & management > Sales & marketing

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Innovationsmarketing fur UMTS-Diensteangebote (German, Paperback, 2004 ed.) Loot Price: R2,134
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Repayment Terms: R200 pm x 12*
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Innovationsmarketing fur UMTS-Diensteangebote (German, Paperback, 2004 ed.): Stephan Bohm

Innovationsmarketing fur UMTS-Diensteangebote (German, Paperback, 2004 ed.)

Stephan Bohm

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Loot Price R2,134 Discovery Miles 21 340 | Repayment Terms: R200 pm x 12*

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Innovationsmarketing fur UMTS-Diensteangebote (German, Paperback, 2004 ed.): Stephan Bohm
Innovationsmarketing fur…
R2,134
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Against Period Poverty
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Total price: R2,144
Discovery Miles: 21 440
Terms: R201 pm x 12*
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Stephan Bohm analysiert die mit der Einfuhrung von UMTS-Mobilfunkdiensten verbundenen marketingspezifischen Fragestellungen und entwickelt eine Innovationsmarketingkonzeption fur UMTS-Netzbetreiber, die Ansatzpunkte zur marktorientierten Entwicklung von Diensteangeboten und zur Ausgestaltung der Marketinginstrumente in der Einfuhrungsphase von innovativen UMTS-Diensteangeboten bietet.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: February 2004
First published: 2004
Authors: Stephan Bohm
Dimensions: 210 x 148 x 32mm (L x W x T)
Format: Paperback
Pages: 617
Edition: 2004 ed.
ISBN-13: 978-3-8244-7997-9
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-7997-4
Barcode: 9783824479979

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