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Pricing and Human Capital - A guide to developing a pricing career, managing pricing teams, and developing pricing skills (Paperback)
Loot Price: R1,196
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Pricing and Human Capital - A guide to developing a pricing career, managing pricing teams, and developing pricing skills (Paperback)
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The pricing profession has come a long way: from having a pure
clerical function back in the 1970s to a more strategic one today,
pricing professionals are increasingly accepted as fully fledged
members of marketing and finance teams. However, in many of these
organizations, pricing professionals are often misunderstood and
neglected from a career and talent perspective. Furthermore, the
literature is still silent on how to manage and develop pricing
teams. Pricing and Human Capital explores the specific nature of
pricing human resources and focuses on how to manage pricing teams,
pricing talent, pricing careers and how to organize the pricing
function for success. It is dedicated to the pricing function and
is aimed at helping pricing professionals manage their career
within marketing, finance, sales or IT departments. By focusing on
specific practical tips, tools and recommendations that pricing and
HR teams can adopt to improve their relationships, and including
extensive interviews with senior pricing executives, it is the
perfect toolkit for both HR and pricing professionals. This
valuable textbook with its collection of cases in pricing will also
be essential for students and tutors of marketing and sales.
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