Turn common objections into BIG OPPORTUNITIES
It costs too much... We're switching to overseas vendors... Let
me think about it... NO
You can do one of two things when a customer is reluctant to
buy: You can back off or go in for the kill. "25 Toughest Sales
Objections--and How to Overcome Them" helps you choose which
direction is the best approach and gives you the tools you need to
defl ect that obstacle and make the sale.
Bestselling author and renowned sales guru Stephan Schiffman has
tapped into his decades of hands-on experience training sales
professionals and has boiled his list of objections down to the top
25 most frustrating, universal issues. Through sample dialogues and
occasionally humorous examples any salesperson can relate to,
Schiffman provides the solutions to help turn any "No" into a done
deal.
At long last, the sales objection has met its match. Stephan
Schiffman provides you with an arsenal that helps you combat any
negative response and, in the process, turns perceptions of you
from sales rep to ultimate problem solver.
General
Imprint: |
McGraw-Hill Professional
|
Country of origin: |
United States |
Release date: |
June 2011 |
First published: |
May 2011 |
Authors: |
Stephan Schiffman
|
Dimensions: |
229 x 152 x 16mm (L x W x T) |
Format: |
Paperback
|
Pages: |
256 |
Edition: |
Ed |
ISBN-13: |
978-0-07-176737-8 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
0-07-176737-1 |
Barcode: |
9780071767378 |
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