"The only goal you cannot achieve is the one you have not yet
recognized."
More than twenty years ago, entrepreneur Stephan Schiffman
launched his own business -- D.E.I. Management Group Inc. -- and
built it into a major financial success. Since then Schiffman has
taught more than 300,000 salespeople his internationally acclaimed
methodology for high-efficiency selling. Now Schiffman reveals his
innovative business-building strategies -- from conceptualization
to cashing out -- in one complete and concise guide written
specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with
real-life examples of his methods at work, Schiff man guides you
through the four critical "threshold experiences" all entrepreneurs
must cross to be successful.
STARTING OUT -- the most important early issues and key
questions:
- How to know if you have what it takes to be your own boss
- How much capital you need to begin
- The pros and cons of franchises, manufacturing startups,
service startups, and buying existing businesses
BRANCHING OUT -- making the most of your resources:
- Why you are your own best asset
- How to track progress -- and focus on goals
- How to create your own niche in the marketplace
- How to manage money, people, and time
FINDING OUT -- knowing your customers, and your marketplace:
- How to sell -- even if you're a non-salesperson
- The advantages and disadvantages of direct marketing,
advertising and publicity
- Understanding the sales cycle and maximizing profit
GROWING UP -- the keys to managed change and growth:
- Why growth is costly, but worth it
- How to change with your business
- When to sell the business -- and for how much
- Strategies for moving on -- and attacking the next
challenge
Whether you're just thinking about starting a business, or have
already taken the plunge, "Make It Your Business" is an essential
resource you can use daily. Complete with information on obtaining
financing, a concise guide to interviewing potential employees, and
long-term planning tools, it will ease your company's growing pains
while helping you build the business of your dreams.
General
Imprint: |
Atria Books
|
Country of origin: |
United States |
Release date: |
September 2012 |
First published: |
September 2012 |
Authors: |
Stephan Schiffman
|
Dimensions: |
235 x 156 x 18mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
256 |
ISBN-13: |
978-1-4767-2559-8 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-4767-2559-4 |
Barcode: |
9781476725598 |
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