The approach will be to give visual aid (illustrated) and written
reference to young designers who are either launching their careers
or taking their first stab at designing letterforms for a logo,
lettermark, signage, advertising or an alphabet. The book will
focus on the roots of each letterform and give the designers the
knowledge of why weight variations (stress) exist and how to
correctly apply them to their designs. Key Features A how-to
resource for designers to referencee while designing letterforms.
The designer will be left with a clear understanding of why
letterforms look the way they do, and the moethod and order of
letterform development, enabling the designer to draw on history
when developing their glyphs. How-to illustrations will highlight
the process and downloadable vectors will give the designer
templates to begin their project. This book gives designers a solid
footing when designing a series of characters without developing a
complete alphabet. Custom typography is a growing trend and every
newly minted designer should have a practical knowledge of the
origins of letters and the method of building letterforms.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
