0
Your cart

Your cart is empty

Books > Medicine > General issues > Public health & preventive medicine > Personal & public health

Buy Now

Buzz - The Science and Lore of Alcohol and Caffeine (Hardcover, New) Loot Price: R1,564
Discovery Miles 15 640
Buzz - The Science and Lore of Alcohol and Caffeine (Hardcover, New): Stephen Braun

Buzz - The Science and Lore of Alcohol and Caffeine (Hardcover, New)

Stephen Braun

 (sign in to rate)
Loot Price R1,564 Discovery Miles 15 640 | Repayment Terms: R147 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Not many users of the world's two most popular drugs know the details of their chemical or biological effects; here's a good introduction. Braun, a science writer and television producer, begins with alcohol, which was known to ancient Sumerians 5,500 years ago. Ethanol (the drinkable form of alcohol) is a waste product of the metabolism of sugar by yeast; it is poison to the yeast that produces it and (in sufficient quantities) to the human beings who drink it. So the body has developed complex ways of defending itself. Braun describes the progress of a shot of whiskey through the body, from the taste buds to the digestive tract, with amusing commentary on the journey. The alcohol's ultimate destination is the brain; scientists believe that it releases endorphins there, as do ether, valium, and morphine. Further chapters discuss alcohol's effects on sexual desire and performance, positive health benefits of moderate drinking, hangover cures, and current theories on the causes of alcoholism. Then caffeine gets a similar treatment, from its introduction into the Western world to its current popularity in forms ranging from espresso to soft drinks. Braun explains the decaffeination process (most of the caffeine removed from coffee is sold to soft-drink manufacturers) and explores such questions as whether caffeine aids mental processes (and which ones), to what extent caffeine is addictive, and how caffeine and alcohol interact (as in Irish coffee). Here, as in the chapters on alcohol, bits of interesting lore - women's protests against 18th-century coffeehouses, Theodore Roosevelt's impromptu endorsement of Maxwell House, the formation of the first Caffeine Anonymous group - add the human dimension to the scientific discussion. In the end, the author admits that caffeine was an indispensable aid to his writing of this book, but he has since moderated his use of both caffeine and alcohol. An entertaining and informative discussion of both the scientific and cultural impact of caffeine and alcohol. (Kirkus Reviews)
Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population, as close and as comfortable as a cup of coffee or a can of beer. Yet for most people they remain as mysterious and unpredictable as the spirits they were once thought to be. Now, in Buzz, Stephen Braun takes us on a myth-shattering tour of these two popular substances, one that blends fascinating science with colorful lore, and that includes cameo appearances by Shakespeare and Balzac, Buddhist monks and Arabian goat herders, even Mikhail Gorbachev and David Letterman (who once quipped, `If it weren't for the coffee, I'd have no identifiable personality whatsoever').

Much of what Braun reveals directly contradicts conventional wisdom about alcohol and caffeine. Braun shows, for instance, that alcohol is not simply a depressant as popularly believed, but is instead `a pharmacy in a bottle' - mimicking the action of drugs such as cocaine, amphetamine, valium, and opium. At low doses, it increases electrical activity in the same brain systems affected by stimulants, influences the same circuits targeted by valium, and causes the release of morphine-like compounds known as endorphins - all at the same time. This explains why alcohol can produce a range of reactions, from boisterous euphoria to dark, brooding hopelessness. Braun also shatters the myth that alcohol kills brain cells, reveals why wood alcohol or methanol causes blindness, and explains the biological reason behind the one-drink-per-hour sobriety rule (that's how long it takes the liver, working full tilt, to disable the 200 quintillion ethanol molecules found in a typical drink). The author then turns to caffeine and shows it to be no less remarkable. We discover that more than 100 plant species produce caffeine molecules in their seeds, leaves, or bark, a truly amazing distribution throughout nature (nicotine, in comparison, is found only in tobacco; opium only in the poppy). It's not surprising then that caffeine is far and away the most widely used mind altering substance on the planet, found in tea, coffee, cocoa, chocolate, soft drinks, and more than 2,000 non-prescription drugs. (Tea is the most popular drink on earth, with coffee a close second.) Braun also explores the role of caffeine in creativity: Johann Sebastian Bach, for one, loved coffee so much he wrote a Coffee Cantata (as Braun notes, no music captures the caffeinated experience better than one of Bach's frenetic fugues); Balzac would work for 12 hours non-stop, drinking coffee all the while; and Kant, Rousseau, and Voltaire all loved coffee. And throughout the book, Braun takes us on many engaging factual sidetrips - we learn, for instance, that Theodore Roosevelt coined the phrase `Good to the last drop' used by Maxwell House ever since; that distances between Tibetan villages are sometimes reckoned by the number of cups of tea needed to sustain a person (three cups being roughly 8 kilometres); and that John Pemberton's original recipe for Coca-Cola included not only kola extract, but also cocaine.

Whether you are a sophisticated consumer of cabernet sauvignon and Kenya AA or just someone who needs a cup of coffee in the morning and a cold one after work, you will find Buzz to be an eye-opening, informative, and often amusing look at two substances at once utterly familiar and deeply mysterious.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Release date: May 2001
First published: October 1996
Authors: Stephen Braun (Media Director)
Dimensions: 219 x 149 x 23mm (L x W x T)
Format: Hardcover
Pages: 224
Edition: New
ISBN-13: 978-0-19-509289-9
Categories: Books > Science & Mathematics > Science: general issues > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Medicine > General issues > Public health & preventive medicine > Personal & public health > General
LSN: 0-19-509289-9
Barcode: 9780195092899

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners