This distinctive volume offers a thorough examination of the ways
in which meaning comes to be shaped. Editors Stephen Reese, Oscar
Gandy, and August Grant employ an interdisciplinary approach to the
study of conceptualizing and examining media. They illustrate how
texts and those who provide them powerfully shape, or "frame," our
social worlds and thus affect our public life. Embracing
qualitative and quantitative, visual and verbal, and psychological
and sociological perspectives, this book helps media consumers
develop a multi-faceted understanding of media power, especially in
the realm of news and public affairs.
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