The Springboard - How Storytelling Ignites Action in Knowledge-era Organizations (Paperback)

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	October 2000
First published:	2001
Authors:	Stephen Denning
Dimensions:	252 x 195 x 13mm (L x W x T)
Format:	Paperback
Pages:	223
ISBN-13:	978-0-7506-7355-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General Promotions
LSN:	0-7506-7355-9
Barcode:	9780750673556

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