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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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The Springboard - How Storytelling Ignites Action in Knowledge-era Organizations (Paperback)
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The Springboard - How Storytelling Ignites Action in Knowledge-era Organizations (Paperback)
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The Springboard: How Storytelling Ignites Action in Knowledge-Era
Organizations is the first book to teach storytelling as a powerful
and formal discipline for organizational change and knowledge
management. The book explains how organizations can use certain
types of stories ("springboard" stories) to communicate new or
envisioned strategies, structures, identities, goals, and values to
employees, partners and even customers. Readers will learn
techniques by which they can help their organizations become more
unified, responsive, and intelligent. Storytelling is a management
technique championed by gurus including Peter Senge, Tom Peters and
Larry Prusak. Now Stephen Denning, an innovator in the new
discipline of organizational storytelling, teaches how to use
stories to address challenges fundamental to success in today's
information economy.
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