Killing Giants - 10 Strategies to Topple the Goliath in Your Industry (Paperback, Updated ed.)

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries--from software to cosmetics to aviation--for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad. From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, "Killing Giants "is "The Art of War "for a new era.

General

Imprint:	Portfolio
Country of origin:	United States
Release date:	May 2013
First published:	May 2013
Authors:	Stephen Denny
Dimensions:	214 x 138 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	241
Edition:	Updated ed.
ISBN-13:	978-1-59184-627-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Business & management > Sales & marketing > General Books > History > History of specific subjects > History of specific institutions
LSN:	1-59184-627-7
Barcode:	9781591846277

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